When it was launched,iPod was the revelation of the year.It's success was due to Apple's fame but I have to recognize that their marketing strategies are the best.One of them is the viral content marketing which is one of the most important marketing tool.This is how they became successfull.Also there is no doubt that the products are really good.I've bought an iPad recently and I am very satisfied with it.
Competing with the iPad: the Old Tricks Won't Work