I truly feel that Apple really doesn't exist to the majority of the computer buying world. There were some unique circumstances that caused me to switch:
- A friend working with me on a project was using a PowerBook running Panther. I got to play around with it and was attracted to the "feel" of the OS and the computer itself.
- I stumbled upon reviews of the latest PowerMac G5's while surfing for my next computer purchase.
- There's an Apple Store 10 miles from my apartment.
Had any of the above not occured, I'd have a new high-end Dell at home. Apple simply had never been a consideration for me in past purchases. This ignorance had nothing to do with misperceptions about Macs... it was just plain ignorance.
Friends and family of mine that buy PCs simply check out what Gateway and Dell have to offer, and maybe run into Best Buy and Circuit City to look at other offerings.
This type of product range is dictated mostly by TV commercials and newspaper flyers. Look at the ads in a Sunday paper sometime... almost everybody is selling some kind of PC. Rarely, if ever, do you see an Apple product outside of the iPod.
It's not a matter of convincing people to switch, it's a matter of showing people the Mac products exist.
Do Macs exist?